Over 100,000 Books Donated via Asda Stores so far!
Author: Anna Powell
24th February 2025
We’re delighted to share that our partnership with Asda has already resulted in over 100,000 pre-loved children’s books being donated via donation trolleys in more than 380 Asda stores nationwide. These books are now being gifted to families across the UK, helping children discover the joy of reading.
This year, we aim to distribute over half a million books to children with very few of their own, and the incredible support from Asda and their customers is playing a huge part in helping us achieve this goal. We want to say a massive thank you to everyone who has donated so far – your generosity is truly making a difference!
Asda’s Community Champions: Making It Happen
Community is at the heart of everything Asda does, and their Community Champions have been instrumental in supporting this initiative. One standout champion is Carole Rowland from Asda Basingstoke, who has gone above and beyond to help engage local families. Reflecting on her own love of reading, Carole shared:
“Since childhood, I’ve always been an avid reader, taking you to another world and leaving day-to-day stress for a while. At a very young age, I struggled with literacy, but once I got through the early years, I’ve not stopped.”
We’re so grateful to Carole and all the Community Champions for their help in connecting us with the communities ASDA serves.
Please help us!
If you have pre-loved children’s books to donate, it’s easy to get involved. Look out for our donation trolleys in your local participating ASDA store and help us bring the magic of stories to even more children.
Thank you, ASDA, for your incredible support – and to all the generous families who are helping us make a lasting impact. Together, we’re creating a brighter future for children across the UK, by encouraging a lifelong love of reading.
